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However, Instagram video ads slightly differ from Facebook video ads in their technical specifications. Instagram Feed Single Video - Instagram ad specsĪs a platform, Instagram is even more visual-focused than Facebook, which makes Instagram video ads super effective. The viewer will be able to see the rest when clicking "more."

Primary text: Up to 125 characters will appear on the ad's preview.

Videos should not contain edit lists or special boxes in file containers.

Letterboxing and pillar boxing are not allowed.

However, adding sound to your video is still recommended.

Captions and sound: Captions are optional but recommended because many people watch videos without sound.

Video duration: Between 1 second and 241 minutes.

Video Settings: H.264 compression, square pixels, fixed frame rate, progressive scan, and stereo AAC audio compression at 128kbps+.

Facebook video ad size (resolution): The best size for a Facebook ad is at least 1080 x 1080 pixels, but it's best to use the highest resolution that meets the ratio requirements since there is no maximum resolution.

Recommended Facebook video ad format: MP4, MOV, or GIF.

Minimum Facebook ad dimensions: 120 x 120 pixels.

It's best to check the ad preview on Ads Manager to know what your ad will look like before you launch it. On the desktop, the video will be shown with a 1:1 aspect ratio. Ratios from 16:9 to 9:16 are supported, but they may be masked to 4:5 on mobile.

Recommended Facebook ad aspect ratio: 1:1 for desktop or mobile, 4:5 for mobile-only ads.

Here's how you get the right Facebook ads video size.

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In addition, you can read some more of our articles to learn more about video ads and how to leverage them to create engaging poll ads. Some campaign objectives allow you to use 360 videos in your Facebook ads.įacebook audiences also like videos because they are much more engaging. They are similar to Facebook Single Image ads, only that they use videos instead of static images. Video ads have become very common in most online advertising platforms, and they are constantly gaining more and more traffic.

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If you want to easily find emojis to include in your ad copies, check out our FREE emoji keyboard. The viewer will see the rest when they click "See More."Īn emoji takes up 2 characters, so take that into consideration when adding them to your ad copy 😉 However, you are allowed to write longer ad copies.

These are the maximum values for both direct Graph API and web uploads.

In addition, the recommended size for 360 photos should be less than 20-30 MB and the recommended format is JPEG. Specifically, 360 PNG files can be up to a maximum of 60 MB and JPEG up to a maximum of 45 MB. Regardless of the dimension, the photo should be less than 30,000 pixels and the total Facebook image size should be less than 135,000,000 pixels. Minimum Facebook ad dimensions: 600 x 600 pixels.įor panorama or 360 photos, the aspect ratio should be 2:1.However, if you include a link, launch an Offer ad, or use stock images, you'll be limited to a ratio of 1.91:1. In general, ratios from 1.91:1 to 4:5 are supported. Recommended Facebook ad aspect ratio: 1.91:1 to 1:1.Recommended Facebook ad image size: The best size for a Facebook ad is at least 1080 x 1080 pixels, but it's best to use the highest resolution that meets the ratio requirements since there is no maximum resolution.